It didn't begin as a brand. It began as a feeling.
MINE wasn't born in a boardroom or through a business plan. It was born in the quiet corridors of KSAC Hospitals during an unusually still period. There was no crisis, no panic, just an unfamiliar silence that made our team pause and look at one another a little more closely.
In that stillness, a simple, almost naïve question surfaced. And from that question, everything began.
There was no ambition of scale. We started with paper, pens and conversations that stretched into long evenings. It started with doctors suggesting ideas and administrative staff sourcing ingredients. We spent Sundays and late nights debating fragrances, textures and names.
In those rooms, there was no hierarchy. There were no job titles. There were only human beings building something with care. We laughed, we made clumsy mistakes and we felt a quiet, growing pride.
Somewhere in those ordinary moments, the project stopped being a "side thing."
It became ours.
As the idea evolved, we realized this was about more than just gifts. It was about extending what KSAC has stood for for over 25 years: healing, care and dignity. We wanted to create rituals of calm for people who might never walk through our hospital corridors.
Every formulation was debated. Every ingredient was questioned. Our doctors formulated and approved every product not because it looked good on paper, but because no one in that room was willing to put their name behind something they wouldn't use on their own family.
In a world that demands speed, we chose to move slowly.
Speed felt wrong for something born from care. We believe that wellness cannot be rushed and restoration requires time.
The name came quietly. These products didn't feel like inventory or units; they felt like something we had made with our own hands, our own worry and our own hope. They were ours.
But our ultimate goal was for these products to belong to you. We wanted them to be the items you reach for on difficult days, the scents you hold close at night and the rituals that help you regain your balance.
We wanted them to be loved enough that when you hold them, you can truly say:
Today, MINE is a living reminder of what happens when people choose care over convenience and connection over cynicism. It is a premium wellness line rooted in Ayurvedic wisdom and tailored for today's world, but at its core, it remains a shared heartbeat.
